That's right in there with the 'GOLDEN" speaker cables that peeps swear sound better!

It's not golden...it's silver, and YES they do sound better... If they didn't they wouldn't be popular with audiophiles.... I sell them in a car audio application and I can without a doubt hear a definite difference in sound. You analize stuff. Call Kimber Kable and get a spool for yourself, when you're done, you WILL be a believer...